CLIENT: ART FUND

CLIENT: ART FUND

AGENCY: PRELOADED

CLIENT: ART FUND

AGENCY: PRELOADED

CLIENT: ART FUND

AGENCY: PRELOADED

ROLE: ARTIST + UI DESIGN

ROLE: ARTIST + UI DESIGN

YEAR: 2023

YEAR: 2023

A UK-wide project, inspiring young people to find creatures in art and natural history collections and imagine the creature escaping to a new Wild World, a collective online artwork launched on Earth Day. In the largest ever collaboration with 532 museums, galleries, historic places and over 800 schools across the UK, thousands of young people created art inspired by nature. Funded by Arts Council England.


“The team at PRELOADED have been wonderful collaborators, working with us to create a playful way to present and combine the creativity of thousands of children involved.” Jo Paton Htay, Project Director, The Wild Escape for Art Fund.

A UK-wide project, inspiring young people to find creatures in art and natural history collections and imagine the creature escaping to a new Wild World, a collective online artwork launched on Earth Day. In the largest ever collaboration with 532 museums, galleries, historic places and over 800 schools across the UK, thousands of young people created art inspired by nature. Funded by Arts Council England.


“The team at PRELOADED have been wonderful collaborators, working with us to create a playful way to present and combine the creativity of thousands of children involved.” Jo Paton Htay, Project Director, The Wild Escape for Art Fund.

A UK-wide project, inspiring young people to find creatures in art and natural history collections and imagine the creature escaping to a new Wild World, a collective online artwork launched on Earth Day. In the largest ever collaboration with 532 museums, galleries, historic places and over 800 schools across the UK, thousands of young people created art inspired by nature. Funded by Arts Council England.


“The team at PRELOADED have been wonderful collaborators, working with us to create a playful way to present and combine the creativity of thousands of children involved.” Jo Paton Htay, Project Director, The Wild Escape for Art Fund.

A UK-wide project, inspiring young people to find creatures in art and natural history collections and imagine the creature escaping to a new Wild World, a collective online artwork launched on Earth Day. In the largest ever collaboration with 532 museums, galleries, historic places and over 800 schools across the UK, thousands of young people created art inspired by nature. Funded by Arts Council England.


“The team at PRELOADED have been wonderful collaborators, working with us to create a playful way to present and combine the creativity of thousands of children involved.” Jo Paton Htay, Project Director, The Wild Escape for Art Fund.

A UK-wide project, inspiring young people to find creatures in art and natural history collections and imagine the creature escaping to a new Wild World, a collective online artwork launched on Earth Day. In the largest ever collaboration with 532 museums, galleries, historic places and over 800 schools across the UK, thousands of young people created art inspired by nature. Funded by Arts Council England.


“The team at PRELOADED have been wonderful collaborators, working with us to create a playful way to present and combine the creativity of thousands of children involved.” Jo Paton Htay, Project Director, The Wild Escape for Art Fund.

Phone mockup with the app home page
Phone mockup with the app home page
Phone mockup with the app home page

A UNIQUE WEB

A UNIQUE WEB

EXPERIENCE

A UNIQUE WEB

EXPERIENCE

A UNIQUE WEB

EXPERIENCE

PROCESS

PROCESS

Tasked with designing this inspiring and unique web experience, using responsive design, art direction and photography. Image sourcing covered fungus, algae, moss (such as Bartramia pomiformis), sea weed, trees (oak, sycamore, silver birch etc), wild flowers, natural rock formations found amongst woodland and coastal regions. There are thousands of plants specific to the UK, so it was important to select plants that were British rather than non-native. The types of plants found amongst freshwater and featured within The Wild Escape include phragmites australis, water crowfoot, water soldiers and bulrush.


Detailed compositions were produced, combining hexagonal base shapes for the ground and individually edited photographic assets to populate the 4 habitats (coastal, freshwater, grassland and woodland). Concepts also included dynamic sky backgrounds, floating and randomised positioning of plants. 

Tasked with designing this inspiring and unique web experience, using responsive design, art direction and photography. Image sourcing covered fungus, algae, moss (such as Bartramia pomiformis), sea weed, trees (oak, sycamore, silver birch etc), wild flowers, natural rock formations found amongst woodland and coastal regions. There are thousands of plants specific to the UK, so it was important to select plants that were British rather than non-native. The types of plants found amongst freshwater and featured within The Wild Escape include phragmites australis, water crowfoot, water soldiers and bulrush.


Detailed compositions were produced, combining hexagonal base shapes for the ground and individually edited photographic assets to populate the 4 habitats (coastal, freshwater, grassland and woodland). Concepts also included dynamic sky backgrounds, floating and randomised positioning of plants. 

Tasked with designing this inspiring and unique web experience, using responsive design, art direction and photography. Image sourcing covered fungus, algae, moss (such as Bartramia pomiformis), sea weed, trees (oak, sycamore, silver birch etc), wild flowers, natural rock formations found amongst woodland and coastal regions. There are thousands of plants specific to the UK, so it was important to select plants that were British rather than non-native. The types of plants found amongst freshwater and featured within The Wild Escape include phragmites australis, water crowfoot, water soldiers and bulrush.


Detailed compositions were produced, combining hexagonal base shapes for the ground and individually edited photographic assets to populate the 4 habitats (coastal, freshwater, grassland and woodland). Concepts also included dynamic sky backgrounds, floating and randomised positioning of plants. 

Tasked with designing this inspiring and unique web experience, using responsive design, art direction and photography. Image sourcing covered fungus, algae, moss (such as Bartramia pomiformis), sea weed, trees (oak, sycamore, silver birch etc), wild flowers, natural rock formations found amongst woodland and coastal regions. There are thousands of plants specific to the UK, so it was important to select plants that were British rather than non-native. The types of plants found amongst freshwater and featured within The Wild Escape include phragmites australis, water crowfoot, water soldiers and bulrush.


Detailed compositions were produced, combining hexagonal base shapes for the ground and individually edited photographic assets to populate the 4 habitats (coastal, freshwater, grassland and woodland). Concepts also included dynamic sky backgrounds, floating and randomised positioning of plants. 

Tasked with designing this inspiring and unique web experience, using responsive design, art direction and photography. Image sourcing covered fungus, algae, moss (such as Bartramia pomiformis), sea weed, trees (oak, sycamore, silver birch etc), wild flowers, natural rock formations found amongst woodland and coastal regions. There are thousands of plants specific to the UK, so it was important to select plants that were British rather than non-native. The types of plants found amongst freshwater and featured within The Wild Escape include phragmites australis, water crowfoot, water soldiers and bulrush.


Detailed compositions were produced, combining hexagonal base shapes for the ground and individually edited photographic assets to populate the 4 habitats (coastal, freshwater, grassland and woodland). Concepts also included dynamic sky backgrounds, floating and randomised positioning of plants. 

Each asset was manipulated and edited in Photoshop to create the edgy, collage look as seen throughout the branding. Detailed references and components were created in Figma. These assets were used to create the online experience, a playful, interactive art tool. As part of the project, I also covered:


  1. Conceptual exploration

  2. Collaborative teamwork

  3. Prototyping and design iterations

  4. Figma UI design system

  5. Iconography

  6. Responsive design

Each asset was manipulated and edited in Photoshop to create the edgy, collage look as seen throughout the branding. Detailed references and components were created in Figma. These assets were used to create the online experience, a playful, interactive art tool. As part of the project, I also covered:


  1. Conceptual exploration

  2. Collaborative teamwork

  3. Prototyping and design iterations

  4. Figma UI design system

  5. Iconography

  6. Responsive design

Each asset was manipulated and edited in Photoshop to create the edgy, collage look as seen throughout the branding. Detailed references and components were created in Figma. These assets were used to create the online experience, a playful, interactive art tool. As part of the project, I also covered:


  1. Conceptual exploration

  2. Collaborative teamwork

  3. Prototyping and design iterations

  4. Figma UI design system

  5. Iconography

  6. Responsive design

Each asset was manipulated and edited in Photoshop to create the edgy, collage look as seen throughout the branding. Detailed references and components were created in Figma. These assets were used to create the online experience, a playful, interactive art tool. As part of the project, I also covered:


  1. Conceptual exploration

  2. Collaborative teamwork

  3. Prototyping and design iterations

  4. Figma UI design system

  5. Iconography

  6. Responsive design

Phone mockup with the app filter
Phone mockup with the app filter
Phone mockup with the app filter
Phone mockup with the app details page
Phone mockup with the app details page
Phone mockup with the app details page

IMMERSIVE FUN

IMMERSIVE FUN

IMMERSIVE FUN

6,000+ CREATURES

6,000+ CREATURES

HUNDREDS OF HAPPY KIDS!

HUNDREDS OF HAPPY KIDS!

There have been over 6,000 creatures living in The Wild Escape! The experience was also previewed at Piccadilly Lights, the iconic billboard screen showing a 10 minute video on the eve of Earth Day, the 21st of April (2023). Discover more about The Wild Escape.

There have been over 6,000 creatures living in The Wild Escape! The experience was also previewed at Piccadilly Lights, the iconic billboard screen showing a 10 minute video on the eve of Earth Day, the 21st of April (2023). Discover more about The Wild Escape.

There have been over 6,000 creatures living in The Wild Escape! The experience was also previewed at Piccadilly Lights, the iconic billboard screen showing a 10 minute video on the eve of Earth Day, the 21st of April (2023). Discover more about The Wild Escape.

There have been over 6,000 creatures living in The Wild Escape! The experience was also previewed at Piccadilly Lights, the iconic billboard screen showing a 10 minute video on the eve of Earth Day, the 21st of April (2023). Discover more about The Wild Escape.

Mobile Visuals
Mobile Visuals
Mobile Visuals

PROJECTS

PROJECTS

SAY

HI.

MOB: 07766 746091

© J ALLIBAN LTD 2024

SAY

HI.

MOB: 07766 746091

© J ALLIBAN LTD 2024

SAY

HI.

MOB: 07766 746091

© J ALLIBAN LTD 2024

SAY

HI.

MOB: 07766 746091

© J ALLIBAN LTD 2024