TVR AR APP
TVR AR APP
TVR AR APP
TVR AR APP
TVR AR APP
TVR AR APP
CLIENT: TVR
CLIENT: TVR
AGENCY: VISUALISE
CLIENT: TVR
AGENCY: VISUALISE
CLIENT: TVR
AGENCY: VISUALISE
ROLE: UX/UI DESIGN
ROLE: UX/UI DESIGN
YEAR: 2022
YEAR: 2022
I was asked by Visualise to work on this exciting project for the iconic British sports car brand TVR. The brief was to design a rich AR experience to showcase TVR’s upcoming electric Griffith model for an exclusive launch event in Mayfair, London. Augmented Reality would help to visualise the new V8 model along with motoring feats from TVR's past. The main app was built using Unity, focusing mainly on iPad Pro tablets and later produced for mobile.
I was asked by Visualise to work on this exciting project for the iconic British sports car brand TVR. The brief was to design a rich AR experience to showcase TVR’s upcoming electric Griffith model for an exclusive launch event in Mayfair, London. Augmented Reality would help to visualise the new V8 model along with motoring feats from TVR's past. The main app was built using Unity, focusing mainly on iPad Pro tablets and later produced for mobile.
I was asked by Visualise to work on this exciting project for the iconic British sports car brand TVR. The brief was to design a rich AR experience to showcase TVR’s upcoming electric Griffith model for an exclusive launch event in Mayfair, London. Augmented Reality would help to visualise the new V8 model along with motoring feats from TVR's past. The main app was built using Unity, focusing mainly on iPad Pro tablets and later produced for mobile.
I was asked by Visualise to work on this exciting project for the iconic British sports car brand TVR. The brief was to design a rich AR experience to showcase TVR’s upcoming electric Griffith model for an exclusive launch event in Mayfair, London. Augmented Reality would help to visualise the new V8 model along with motoring feats from TVR's past. The main app was built using Unity, focusing mainly on iPad Pro tablets and later produced for mobile.
I was asked by Visualise to work on this exciting project for the iconic British sports car brand TVR. The brief was to design a rich AR experience to showcase TVR’s upcoming electric Griffith model for an exclusive launch event in Mayfair, London. Augmented Reality would help to visualise the new V8 model along with motoring feats from TVR's past. The main app was built using Unity, focusing mainly on iPad Pro tablets and later produced for mobile.
Griffith EV—
Griffith EV—
BEGIN THE JOURNEY
Griffith EV—
BEGIN THE JOURNEY
Griffith EV—
BEGIN THE JOURNEY
PAST, PRESENT & FUTURE
PAST, PRESENT & FUTURE
I was asked to produce UX wireframes to help define the screens, working closely with the expertise of the Visualise team to create clean, minimal UI and interactions (exploration shown above). TVR’s new bold branding and signature speedlines were used to show movement and dynamisim throughout the experience.
At the event itself, users can either walk around a plinth or use the accessibility mode to jump back or forwards in time. A model of the vehicle was displayed in the centre. Hovering over each 3D model would enable users to ‘listen & explore’ hearing sound effects and facts about the vehicle.
I was asked to produce UX wireframes to help define the screens, working closely with the expertise of the Visualise team to create clean, minimal UI and interactions (exploration shown above). TVR’s new bold branding and signature speedlines were used to show movement and dynamisim throughout the experience.
At the event itself, users can either walk around a plinth or use the accessibility mode to jump back or forwards in time. A model of the vehicle was displayed in the centre. Hovering over each 3D model would enable users to ‘listen & explore’ hearing sound effects and facts about the vehicle.
I was asked to produce UX wireframes to help define the screens, working closely with the expertise of the Visualise team to create clean, minimal UI and interactions (exploration shown above). TVR’s new bold branding and signature speedlines were used to show movement and dynamisim throughout the experience.
At the event itself, users can either walk around a plinth or use the accessibility mode to jump back or forwards in time. A model of the vehicle was displayed in the centre. Hovering over each 3D model would enable users to ‘listen & explore’ hearing sound effects and facts about the vehicle.
I was asked to produce UX wireframes to help define the screens, working closely with the expertise of the Visualise team to create clean, minimal UI and interactions (exploration shown above). TVR’s new bold branding and signature speedlines were used to show movement and dynamisim throughout the experience.
At the event itself, users can either walk around a plinth or use the accessibility mode to jump back or forwards in time. A model of the vehicle was displayed in the centre. Hovering over each 3D model would enable users to ‘listen & explore’ hearing sound effects and facts about the vehicle.
I was asked to produce UX wireframes to help define the screens, working closely with the expertise of the Visualise team to create clean, minimal UI and interactions (exploration shown above). TVR’s new bold branding and signature speedlines were used to show movement and dynamisim throughout the experience.
At the event itself, users can either walk around a plinth or use the accessibility mode to jump back or forwards in time. A model of the vehicle was displayed in the centre. Hovering over each 3D model would enable users to ‘listen & explore’ hearing sound effects and facts about the vehicle.
'ANYONE WITH AN OUNCE OF PETROL IN THEIR VEINS KNOWS A TVR'
'ANYONE WITH AN OUNCE OF PETROL IN THEIR VEINS KNOWS A TVR'
'ANYONE WITH AN OUNCE OF PETROL IN THEIR VEINS KNOWS A TVR'
CREDITS
CREDITS
Director: Henry Stuart
Partners: Tom Harding, Jack Churchill, Evan Morgan, Tamer Akeil
The Visualise team are exceptionally talented. Using AR to showcase the new TVR while still in development and creating a strong, engaging experience within a short timescale. View Youtube video here.
Director: Henry Stuart
Partners: Tom Harding, Jack Churchill, Evan Morgan, Tamer Akeil
The Visualise team are exceptionally talented. Using AR to showcase the new TVR while still in development and creating a strong, engaging experience within a short timescale. View Youtube video here.
Director: Henry Stuart
Partners: Tom Harding, Jack Churchill, Evan Morgan, Tamer Akeil
The Visualise team are exceptionally talented. Using AR to showcase the new TVR while still in development and creating a strong, engaging experience within a short timescale. View Youtube video here.
Director: Henry Stuart
Partners: Tom Harding, Jack Churchill, Evan Morgan, Tamer Akeil
The Visualise team are exceptionally talented. Using AR to showcase the new TVR while still in development and creating a strong, engaging experience within a short timescale. View Youtube video here.
