As a designer, I like to uncover new ways a brand can express itself.

In discovery mode, I look beyond conventional branding references, drawing inspiration from shape, motion, texture, and systems found elsewhere. I begin to imagine an identity as something alive and adaptable: how it moves, how it shifts in colour, how multiple expressions can emerge from a single, coherent core, like variations growing from the same seed.

This approach directly informed my work on Invisible Choir, an artistic sound app created in 2025, where the brand needed to feel minimal, contemporary, and flexible. Working with Halsey Burgund, I helped to design this web-based application.

“An invisible choir of strangers manifests in public space using Artificial Intelligence, reconnecting people through wordless communal singing.”

Halsey Burgund is an Emmy-winning media artist and Creative Technologist in Residence at the MIT Open Documentary Lab and Ari Benjamin Meyers, an artist and composer who explores structures and processes that redefine the performative, social, and ephemeral nature of music. The installation combines urban sound design, sound ecology, and technology to create a novel type of interactive social soundscape: an ever-evolving, open-sourced choir. The work begins with musical “seeds” composed specifically for the location. The choral composition is then nurtured through the active, asynchronous participation of visitors, who become members of the invisible choir by recording their vocal contributions and “planting” them live on the spot. This is achieved via a specially designed web-based application that facilitates both singing together and listening to existing “choirs.”

Roles: Figma UX/UI Design, Branding. Exploring artistic and visual references and establishing a look and feel that would reflect the artistic cause.