Category
Branding
Project
Various Collections
Date
2026
My focus is on helping and building brands that work across platforms - clear in purpose, flexible in execution, and grounded in how people actually interact with technology. Every decision is strategic: aligning visual identity, product thinking, and long-term growth in a constantly evolving digital landscape.
I’ve been asked to design visual identities and supporting brand assets for both large and small organisations. Clients include GSK, creating a logo to reflect their healthcare services, to smaller family-run businesses (examples shown in the carousel).
As a designer, I like to uncover new ways a brand can express itself.
In discovery mode, I look beyond conventional branding references, drawing inspiration from shape, motion, texture, and systems found elsewhere. I begin to imagine an identity as something alive and adaptable: how it moves, how it shifts in colour, how multiple expressions can emerge from a single, coherent core, like variations growing from the same seed.
This approach directly informed my work on Invisible Choir, an artistic sound app created in 2025, where the brand needed to feel minimal, contemporary, and inherently flexible across digital and physical spaces.
More work
Careful consideration is given to colour palettes, typography, and digital usability across devices. I create cohesive, adaptable brand languages that feel contemporary, purposeful, and aligned with each project’s goals. I also see branding as something that continually evolves, so I’m always exploring fresh approaches and pushing the look and feel, ensuring the brand translates seamlessly across platforms and touchpoints.
