Category
XR
Client
Universal Everything
Date
2020
An iOS app (launched 2020) to transform your friend using AR costumes. Developed and animated by Universal Everything as part of their Future Human art series.
Users can aim their camera at their super friend and see them transform with fun AR costumes - there are 11 to choose from. Users can swipe left and right to change the look. Using the latest body tracking technology, users can film their friends being transformed and share via social media, using the hashtag #SuperYouAR.
I was tasked with creating minimal UI for this unique, fun and awe inspiring mobile app. Starting with some initial concepts and wires in Sketch to outline the overall journey from launching the app to recording the experience. Regular video check-ins allowed sharing and collaboration with the team, discussing requirements, feasibility and prototypes.
Exploring potential colour schemes using UE’s existing brand palette. The strong and daring red was a bold choice, the team were keen to use this vibrant colour to help with contrast against the 3D costumes. I was working in Illustrator to establish graphics, creating elegant and flat icons within the boundaries of the minimal look and feel. Adobe XD was used to create one off prototype animations for button transitions to help developers understand behaviours. Final screen assets were then exported for testing and development. You can see samples of the exploration and concepts above.
APPLE APP OF THE DAY
MENTIONS: DESIGN WEEK, CREATIVE BLOQ, FWA, IT’S NICE THAT ++
CREDITS:
UNIVERSAL EVERYTHING
CREATIVE DIRECTOR: MATT PYKE
INTERACTIVE CREATIVE DIRECTOR AND DEVELOPER: CHRIS MULLANY
INTERACTIVE CREATIVE DIRECTOR: JOEL GETHIN LEWIS
DEVELOPER: SEPH LI
SOUND DESIGN: SIMON PYKE
EXECUTIVE PRODUCER: CLAIRE COOK
STUDIO MANAGER: SIMON THOMPSON
DOWNLOAD: AVAILABLE IN THE APP STORE
More work
Over the years, I've been privileged to work on numerous XR UX/UI projects and pitches, designing for platforms like LiDAR, Niantic, WebAR/8th Wall, and Spark AR, producing immersive filter experiences, activations, product features, learning tools and more.
2016-2018: Nexus / Gruffalo Spotters AR App. BAFTA Nominated Interactive Children’s Category (2017).
2017: Nexus / BBC Civilisations AR App.
2019: Nexus / Coca Cola + AEG LA Live Immersive AR Experience. Featuring Santa!
2020: Universal Everything / Super You AR iOS App.
2021: Jack Morton / Client Undisclosed. Immersive AR experience for MWC.
2021 onwards: Visualise / Van Cleef & Arpels, NBA, TVR and more. WebAR immersive experiences.
2022: The Mill / Client Undisclosed. XR experiences and social interactions.
2023: Philharmonia Orchestra VR / Visualise. A unique opportunity to apply the Philharmonia digital branding to an immersive VR experience. Visualise created a number of 360° videos showcasing performances at the Royal Festival Hall. Spatial designs were created in Figma. The Philharmonia animated ident was a feature included throughout loading.
and more…
