
Category
Experiential
Agency
Jack Morton
Client
Various / NDA
Role
UXUI Design
Date
2020-25
Designed an end-to-end AR experience built around a 3D-printed landscape, viewed through iPad Pro, to bring an upcoming service to life through spatial storytelling.
The work spanned minimal UI design and geometric visual exploration, all crafted to sit seamlessly over live AR 3D content and models. I delivered a full suite of UX/UI screens and supporting graphics, each annotated for handoff and shared across a cross-functional team of 3D animators and developers.




I've worked with a wide collaborative team of web developers, interactive designers and animators to create a large-scale experiential gaming experience covering themes such as machine learning and AI. The games were designed for approx. 60 inch interactive touch screen displays, large floor and wall 3 x 4m projections, and smaller touch screens devices. We produced an extensive range of assets, coupled with fun SFX to reflect the bold, minimal animations and transitions. The above images only show a few snippets of graphics due to the NDA.
Other work examples shown above include an immersive storytelling installation for T-Mobile (2025). The experience blended physical and digital touchpoints to reflect the ease and continuity of T-Mobile’s connectivity across its ecosystem. The project was rolled out as a series of standalone installations across 13 US retail locations, each featuring 75” touchscreens.
I used Figma to develop the full set of storyboards, with extensive exploration of transitions, motion, and overall visual language. These designs then served as the foundation and reference for the subsequent After Effects animation and implementation work.
Credits:
Visualise +NRG
Jack Morton
OOH Playable Billboard
Coca-Cola wanted to turn passive OOH into active connection. The brief: make the Times Square billboard something people could play together.
As designer, I was responsible for creating the brand assets, journey and UX flows. The above images are conceptual assets and exploration. Background images for presentation purposes only.
Credits:
Visualise were brought in by Subvrsive to handle the technical development.
WPP Open X led by Grey provided the creative.











