AR

Category

Experiential

Agency

Jack Morton

Client

Various / NDA

Role

UXUI Design

Date

2020-25

My role focused on designing a unique AR experience. The project featured a 3D-printed landscape using an iPad Pro to enrich the narrative of an upcoming service. The following image shows a glimpse into the minimal UI and geometric exploration that I produced. The final assets were layered on top of live AR 3D content and models.

I delivered an extensive suite of UX/UI screens and supporting graphics, with seamless handoff to 3D animators and developers. All screens were documented with clear annotations and shared for collaboration across the team. 

Graphics
Play
graphics

Large-scale projections / experiential / gaming / OOH and more. 

Large-scale projections / experiential / gaming / OOH and more. 

I've worked with a wide collaborative team of web developers, interactive designers and animators to create a large-scale experiential gaming experience covering themes such as machine learning and AI. The games were designed for approx. 60 inch interactive touch screen displays, large floor and wall 3 x 4m projections, and smaller touch screens devices. 

We produced an extensive range of assets, coupled with fun SFX to reflect the bold, minimal animations and transitions. The above images only show a few snippets of graphics due to the NDA. Other work examples shown above include an immersive storytelling installation for T-Mobile. The experience blended physical and digital touchpoints to reflect the ease and continuity of T-Mobile’s connectivity across its ecosystem.

The project was rolled out as a series of standalone installations across 13 US retail locations, each featuring 75” touchscreens.

I used Figma to develop the full set of storyboards, with extensive exploration of transitions, motion, and overall visual language. These designs then served as the foundation and reference for the subsequent After Effects animation and implementation work.

Credits:
Visualise +NRG
Jack Morton

OOH Playable Billboard

Coca-Cola wanted to turn passive OOH into active connection. The brief: make the Times Square billboard something people could play together.

As designer, I was responsible for creating the assets, journey and UX flows. The above images are conceptual assets and exploration. Background images for presentation purposes only.

Credits:
Visualise were brought in by Subvrsive to handle the technical development.
WPP Open X led by Grey provided the creative.

FEATURED PROJECTS
20 YRS+
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MOBILE 07766 746091

JXII 2026

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JXII 2026

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